SMALL SOFTWARE · HARD EVIDENCE

Focused workflow software, tested in the open.

We build narrow experiments for expensive operational problems—and let customer evidence decide what deserves to exist.

LIVE VALIDATION TESTS

11 narrow bets. Evidence decides what survives.

Each page states what is real, what is still a hypothesis, and the commitment required for the idea to advance.

HOW WE DECIDE

Thirty days. Qualified evidence. A visible decision.

An experiment continues only when the right buyers demonstrate a painful current workaround and make a concrete commercial commitment.

100+qualified visitors
5+buyer conversations
3+pilot requests
1–2paid commitments

Revise when qualified buyers engage but the offer does not convert. Stop when targeted distribution produces no repeated problem evidence. A paid commitment means collected payment, a signed pilot, or a written commitment with price and start date.

A SPECIFIC PROBLEM?

Start with context, not a calendar link.

Tell us what is expensive, repetitive, or difficult to evidence. If it matches an active experiment—or deserves a new one—we’ll respond personally.

Prefer email? Write to hello@plainworklabs.com.